https://www.rhodeskin.com/?srsltid=AfmBOoryht5ahp7k6Vb2C95CuyySdNML-XsqwTDMkwvNAz2ckAQxSziV

Why I choose it:

Rhode doesn’t rush users to understand it; instead, it first makes sure they never feel anxious for not getting it. In the first 3 secs, my web product wants to let users know: I’m not in a hurry for you to change, and first. I make sure you won’t blame yourself for your current state. We share the same philosophy which is createing a low-stress, judge-free environment.

Users‘ first 3 questions:

1. Am I in the right place?
2. Will I make a mistake?
3. Do I need to make a decision right away?

Right things Hailey has done to achieve a good receptional design：

1. Usability first, but not the brand story - Answer “Can I use it right?”
2. Minimize choice anxiety - Answer “Do I need to be a pro to buy this?”
3. Use visuals to promise a low pressure result - Answer “Is it too harsh?”
4. Transform the risk to the system not the user - Answer “What if it doesn’t fit me?”

Principles that I can directly transform:

1. Address only one fear on the first screen. (Rhode: “Can I use it right?”; Mine: “Am I just not good enough?”)
2. Reducing choices is more important than adding features.
3. Define the failure as “not fit”, but not the users are not good enough